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RSS Feeds stands for Really Simple Syndication. Other times it is also called Rich Site Summary. But both have same meanings. The first time you see this, it may appear complex. But as you go along on your information gathering venture in the cyber world, you will encounter this many times. Have you ever tried clicking on one?

 

Click and You Will Receive

You can compare RSS to a website or blog that offers web surfers something to read or a news feed of vast information. Everyone can opt to add what information they like for free to their own news reader. It can also be displayed on your PC’s desktop or in the web browser that you are using.

 

So if you have click on the information provider of your choice, the news will be given to you as they come so you no longer need to check the site back for any updates. This made it easier for web users, especially those who were fond of subscribing to newsletters of their chosen site. It eliminates the hassle of checking your email everyday just to know if there is any update on your preferred site.

 

The concept behind this can be compared to how you want to get your newspapers. You can’t afford to go to a stand everyday just to buy one. It will be easier if you will get your dailies delivered to you each day. By clicking on the RSS feature of the site of your choice, the news will be made available at your PC’s desktop as long as you are connected to the Internet. All those information could be read or ignored, ready to be shared and printed.

 

It is easy to use. As long as you a connection and a web browser, you are ready to go. You can filter through the information and click on the topics that you find interesting. You can customize your choice and delete or add something every day. It is that simple. You will get all the information you want on a daily basis without having to go through all the individual web pages.

 

Trivia Time

 

Did you know that RSS was invented by Netscape? They used it at the time when they were struggling to enter the portal biz. They wanted the RSS .90, an XML format, which would make news gathering and adding those on their site a breeze. After a time, they came up with the RSS .91 but discontinued when they didn’t push through with the portal business.

 

This is where UserLand Software picked it up. They didn’t stop developing the idea. They had versions like .92, .93 and .94. They then developed their own interpretation of the original idea through the RSS 1.0. This is still being developed and as of late, they have the RSS 2.0.

 

Source of Information

 

You can also utilize RSS on your own web site. But rather than updating the feature manually, you can choose to use a tool like Weblog. This will automatically create the headlines, the links and descriptions.

 

At this day and age, information is vast and scattered all over the web. And as days go by, it becomes easier for people to choose the kind of information that they want to be given to them whenever they need such. Thanks to the ever developing concept of RSS Feeds.

It is a fact that the success of affiliate marketing depends on the traffic to your website. More traffic is always considered to be a symbol of more sales. Here we will discuss RSS, which is one of the biggest factors for increasing traffic to your website.

 

RSS is a very popular technique used to get more traffic and is among the top ten techniques to improve ratings. It is a fact that most of the internet users are in hurry and they want to save time. They like to do scanning instead of reading. So RSS is especially for those visitors, they would surely get its benefits.

 

How does RSS increase traffic to my website?

 

If you use RSS, then you will notice an increase in your traffic in the following ways.

 

RSS improves search engine rankings

 

First of all, RSS will enable you to get higher search engine rankings. This will result in more traffic to your website. If you want to get even better results, you should setup a blogger on your main domain. This will result in adding thousands of users per month to your website.

 

RSS builds relationships and trust

 

Using RSS, you can get the trust of visitors successfully. If someone visits your website and is impressed by the contents you are offering, he will add your RSS in his reader or aggregator. Although he has not given you his email address, he has added your RSS. Now he can look at your headlines everyday and whenever he sees some interesting news he will visit your website. In this way, RSS will help you to get returning visitors. After some visits, it is likely he will give you his email address. This is how the RSS is building the trust and relationship between your website and visitors.

 

RSS is a powerful alternative to email marketing

 

People who search for information on the web are generally busy and impatient.

 

Using email marketing (which is still effective), you are required to get the name and email address of the user, and you can send them your e-courses along with the advertising messages. But this is only possible if you can get their email address.

 

It is the fact that email marketing is an effective way of promoting your products. But people are sometimes hesitant in giving their email address to a new website. Many websites gather the emails of their visitors and then sell them in the market. This results in spam being sent to the visitor’s email address. Nobody likes this so they try to avoid giving their email address to a new website.

 

You may lose the majority of your visitors if you are not using RSS. As you know, using RSS, you can promote your website without even knowing the email addresses of your visitors. RSS can be considered as an alternative to email marketing.

 

Conclusion

 

RSS has become a very useful marketing technique. If you want to dominate your niche, then you must use RSS technology to make this happen.   As we all now that RSS reader allows visitors to quickly see new content appearing on the website, and whether visitors like it or not, you always have an opportunity to get his attention, encouraging him to click your web page.

 

RSS is more effective than email marketing. In email marketing, getting the emails of users is a difficult task. Also it is not guaranteed that the user will read your email.  But in the case of RSS, there are no such requirements and the user is always updated with the new contents that are offered on your website even without visiting your site. This builds a hidden relationship with your user. If you are updating your website with useful content, this hidden relation may convert into a business relation.

 

By Zul Affandy